Measuring site traffic, start with Alexa. Simply enter in the URL of a podcast, blog or other site and Alexa will return an analytic report on the traffic.
As Andrew mentions on the Content Equals Money site, a podcast can provide good exposure (See the Apple FAQ on Podcasting).
Check out Brian Massey's article at the Content Marketing Institute for using tools to measure podcast traffic. This article and others mention Feedburner as a source of analytic data.
Or you can pay for stats by creating an account with Blubrry or other services.
Check out Brian Massey's article at the Content Marketing Institute for using tools to measure podcast traffic. This article and others mention Feedburner as a source of analytic data.
Or you can pay for stats by creating an account with Blubrry or other services.
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